Attracting Our Audience Through the Use of Media Techniques
For our G321 film opening project, we incorporated specific media techniques in order to attract our audience including Mise en Scene, camera angles, sound and editing techniques.
Mise en Scene
An example of when we used Mise en Scene to attract our audience was the use of props in Stacey's room. Because they did not go hand-in-hand with her personality and stood out as nerdy and lame, they created a sense of curiosity for the viewer and lured them into the storyline of the film.
Camera Angles
We used plenty of close-ups and and extreme close-ups in our opening to focus the viewer's attention on a specific area. We purposely used these shots on the props and objects that our characters interacted with to feed our audience information about the characters and their liftestyles. By introducing the characters we established a connection between the viewer and the protagonists, which in turn attracts the audience to the film.
Sound
We cut out the majority of diegetic dialogue and sound in our opening to enhance the atmosphere created by the non-diegetic music. The music we used was up-beat and lively, and created a positive and happy mood for the audience. In collaboration with Mise en Scene, camera angles and editing techniques, we used subtly used sound as a way of attracting our audience.
Editing
One of the best editing techniques we used in our title sequence was the four-way split screen. This was evident in our film's feedback and the reception we received after the first showing of our clip. We chose to use the split screen as it showed that our film would be busy and filled with lots interesting scenes. We found that our editing techniques were successful and contributed towards attracting our target audience.
